Play the System

Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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In this workshop from the Hands on tools series, participants were asked to move from 2D to 3D and back to 2D in the design process. They started by writing down their thoughts on the topic of work-study balance in analogue form on a piece of photographic cardboard and folding it into a cube.

Using the 3D application Kiri, the participants scanned their respective analogue cubes and created a digital 3D model of the object. Using the Meshmixer programme, they deformed and deconstructed their cubes at will and created screenshots of their 3D artefacts.

The final step revisited the theme of work-study balance and participants used their visual material to design a typographic poster.