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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Play the System PtS / / Workshops /

w17 Group Picture. Studio

Book Search (F)

Date

Feb 10, 2020

Course

Participants

Supervision

Motion graphics are beautiful—but they are also a lot of work! In two intensive weeks at the end of the semester, everyone gives their all once more.

We make data emotionally tangible by animating it with p5.js—and realize that the script-based process influences our design ideas far more than expected. In a fascinating paradox, the software opens up new creative possibilities while at the same time seeming to limit our freedom of design.

After the final tweaks, all the results can be explored and experienced at the annual faculty tour and exhibition.