Play the System

Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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100 posters—100 ideas—100 creative processes. And the question: How does creativity work?

The idea for this project was born out of the insecurity of not being a good enough designer and not being able to come up with brilliant ideas at the drop of a hat. The focus of this experimental idea exercise was on productivity and speed, with each poster created in a single day. The fascination therefore lay in having a new blank sheet of paper with new possibilities in front of you every day. Inspired by everyday observations, 100 posters were created—most of them animated—that take a humorous look at life. They can be viewed on piaosterloh.com in the form of a digital moving billboard.