Play the System

Play the System
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is a platform for parametric design in graphic design. It documents the work of students and teachers at the Department of Design at Hamburg University of Applied Sciences (HAW), who are investigating the significance of the system as a conceptual model and design method under the title “Parametric Design in Graphic Design.”

Design is less about intuitive, even ingenious “strokes of genius” and more about a holistic and rule-based (systemic and systematic) process of gaining knowledge and shaping form. It is becoming increasingly important to be able to design dynamic systems that both guide and inspire the design process.

Parametric design refers to this design in and of systems—with rules, their modes of operation, and systematic manipulability. The research project, led by Prof. Heike Grebin, is an integral part of teaching and aims to raise awareness of design as a performative process.

Play the System brings together selected study projects in which the system plays an important role as a design method – whether analog or digital. The works are created in a fruitful symbiosis of theory, design, and technology. Socially relevant issues and positions from philosophy, art, and avant-garde design from around 1900 to the present day are repeatedly discussed.

Play the System is an invitation to become aware of the systemic competence of graphic design and to gain the maturity to use the tools of digital design critically.

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Studio Visits in Arnheim

e30 / Studio Visits in Arnheim

Normal

e21 / Normal

Under Construction

e40 / Under Construction

The F*World

e36 / The F*World

Rage=

e27 / Rage=

A Paradise of a City!

e3 / A Paradise of a City!

Hope You Like It!

e17 / Hope You Like It!

Type Out Loud 1.0

e38 / Type Out Loud 1.0

The F*Room

e35 / The F*Room

Style System Media

e31 / Style System Media

Call Me #8

e11 / Call Me #8

Call Me #2

e5 / Call Me #2

System Meets Utopia

e33 / System Meets Utopia

Call Me #4

e7 / Call Me #4

Moving Poster

e20 / Moving Poster

Hope You Like It. On Tour

e18 / Hope You Like It. On Tour

Call Me #6

e9 / Call Me #6

Call Me #5

e8 / Call Me #5

Style System Methods

e32 / Style System Methods

Annoying, Too Loud, Too Messy

e1 / Annoying, Too Loud, Too Messy

Dis[play] the System. On Screen

e15 / Dis[play] the System. On Screen

On the Trail of Humboldt. SUB

e23 / On the Trail of Humboldt. SUB

Collaboration in Berlin

e12 / Collaboration in Berlin

Call Me #3

e6 / Call Me #3

Posters in Berlin

e26 / Posters in Berlin

Dis[Play] the System

e14 / Dis[Play] the System

On the Trail of Humboldt. DHM

e22 / On the Trail of Humboldt. DHM

Group Pictures in Berlin

e16 / Group Pictures in Berlin

The Same Procedure

e37 / The Same Procedure

Annoying on Trip

e2 / Annoying on Trip

Rundgang. Visual System

e29 / Rundgang. Visual System

Call Me #7

e10 / Call Me #7

Talk with Alex Jordan

e34 / Talk with Alex Jordan

Other Books and Code

e24 / Other Books and Code

Type Out Loud 2.0

e39 / Type Out Loud 2.0

Creative Blocks and Teamworking

e13 / Creative Blocks and Teamworking

Call Me #1

e4 / Call Me #1

Politics in Motion

e25 / Politics in Motion

Reeperbahnfestival

e28 / Reeperbahnfestival

e19 / Mix&Clash